Always wanted to experiment with logo design using a dynamic growth effect. Recently, I collaborated with a local brand from my hometown to explore this idea. The company is a cheese factory, well-known for its focus on quality and attention to detail. If you've ever had the chance to try cheese from Südkäse at a weekly market, you’ll know how special their products are – you won't want anything else after that!
This is the logo the company provided me to create a compelling 3D visualization.
The brief was to design something that evokes the imagery of a meadow with cows.
Some different renders that happend from start to end.
Some insights from Houdini on the technical aspect
Create a 3D Geometry from a JPG file
Creating animated mask for the growing plants
Visualizing the mask
